{"id":14280,"date":"2020-08-11T20:40:03","date_gmt":"2020-08-11T10:40:03","guid":{"rendered":"https:\/\/clickingclients.com\/?page_id=14280"},"modified":"2020-08-12T17:00:24","modified_gmt":"2020-08-12T07:00:24","slug":"seo","status":"publish","type":"page","link":"https:\/\/clickingclients.com\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\t\t
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SEO: More People Find You!<\/h2>\n

A beautiful website is useless if no one can find it when searching.<\/span><\/h3>\n

Our team will vastly improve your position in  search results\u2026<\/span><\/h3>\n

That’s our Promise!<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SEO Purpose<\/h3>

Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1<\/b> in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell.
These results appear in the organic listings, not the paid listings and not the maps listings.\u00a0So when people are searching for your products, they find the business we are doing SEO for first and contact you about doing business<\/b>.
i.e. In positioning your website on the top of Google for the keywords people use when searching for the your products and services, you will enjoy free targeted traffic <\/b>from the search engines.<\/p>

Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching that business. Part of this is reputation management<\/b>, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not have errors as this can have a negative impact on this. We require you to quality check these parts of the campaign to give you best shot.<\/p>

Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind<\/b> when searching for what they need. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.<\/p>

Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher<\/b> than that from paid traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Seo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SEO Is Working When:<\/h3>

\u25cf Success in SEO means the website being SEO\u2019d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
\u25cf This will be reported on with the monthly SEO Ranking report
\u25cf Typically this will also mean an increase in organic (free), search driven traffic to the website
\u25cf This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
\u25cf A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically
\u25cf These are the basics of a reputation management campaign
\u25cf There are many listings for the business in business directories etc, taking most places in Google page 1
\u25cf All entries related to your brand are written professionally and correctly represent the your key messages<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our SEO Process<\/h3>

Initial Month<\/h4>

o Initial audit and research
o Penalty analysis
o Keyword recommendations
o Initial benchmarking
o Onpage recommendations
o Update approved onpage recommendations
o Beginning of authority enhancements through building backlinks
\u00a0 \u25aa Business Directory
\u00a0 \u25aa Web 2.0 Properties
\u00a0 \u25aa Social bookmarks
\u00a0 \u25aa Guest blog posting
\u00a0 \u25aa Unique articles
\u00a0 \u25aa Social Media shares<\/p>

Regular Monthly Jobs<\/h4>

o Correct website quality issues
o Ongoing onpage improvements
o Ongoing authority improvements
\u00a0 \u25aa Business Directories
\u00a0 \u25aa Web 2.0 Properties
\u00a0 \u25aa Social bookmarks
\u00a0 \u25aa Guest blog posting
\u00a0 \u25aa Unique articles
\u00a0 \u25aa Social Media shares
\u25cb Monthly reporting and recommendations<\/p>

Additional Regular Quarterly Jobs<\/h4>

o Quarterly full SEO profile audit to ensure compliance with Google\u2019s quality guidelines
o Actively disavow backlinks we do not believe are compliant with Google\u2019s quality guidelines<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SEO OUR RESPONSIBILITIES<\/h4>

\u25cf Set up all reporting tools
\u25cf Undertake initial analysis and provide results
\u25cf Provide benchmarks at the start of a campaign
\u25cf Prepare draft on page recommendations for website SEO improvements
\u25cf Prepare draft descriptions for business directory listings
\u25cf Professionally execute website changes
\u25cf Professionally improve website authority through link building activities, using approved business directory descriptions where appropriate
\u25cf Improve website through correction of SEO errors, as directed by industry standard tools
\u25cf Provide reporting on SEO results, traffic (where analytics is installed) and all our activities for the previous month
\u25cf Provide Skype access to team leaders to assist communicate through technical items<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEO LIMITATIONS<\/h3>

\u25cf SEO as a service is designed to \u201coptimise\u201d the way a website (and the business it supports) performs in the search engines
\u25cf SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy
\u25cf SEO does not do anything outside the relationship between the search engines and websites
\u25cf Typically (but not always) this translates into an improvement in traffic to the website
o A limitation of SEO is that this is not always the case. In some industries there is limited \u201cstock\u201d for search traffic
o Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this
o Conversion rate optimisation is the service which creates value here. This can be invaluable when working together with meaningful SEO
\u25cf SEO does not build a database for prospect nurturing. Nor does it nurture
\u25cf SEO is not part of a sales process either it does not convert leads to sale
\u25cf The major players can also randomly change the rules, resulting in degradation of results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SEO What\u2019s Next<\/h3>\n

\u25cf Success in SEO will result in your website being highly visible in search engines and with all else being equal, result in an increase of free, search driven traffic to your website
\u25cf Conversion Rate Optimisation is a logical next service. This service will look specifically at the way the website interacts with the traffic it receives (from all sources) and endeavours to improve the way the website uses traffic, maximising lead generation
\u25cf If SEO is resulting in positive lead generation, an Adwords campaign will complement this by generating more traffic (AdWords traffic tends to be additional, incremental to SEO traffic. It is an extra rather than a replacement of)
\u25cf The Adwords conversion rate should be higher than SEO as it will be more specific and can be complemented with specific landing pages to support lead generation
\u25cf Other digital marketing strategies designed to do the things SEO does can be implemented, such as building a database of prospects, nurturing strategies (email marketing), Social Media lead generation<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SEO: More People Find You! A beautiful website is useless if no one can find it when searching. Our team will vastly improve your position in  search results\u2026 That’s our Promise! SEO Purpose Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/pages\/14280"}],"collection":[{"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/comments?post=14280"}],"version-history":[{"count":0,"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/pages\/14280\/revisions"}],"wp:attachment":[{"href":"https:\/\/clickingclients.com\/wp-json\/wp\/v2\/media?parent=14280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}